Director of Social Media
As Director you will be responsible for strategy, and possibly for managing other people. You will be in charge of posting to social media accounts on several platforms, according to a set schedule. You may be responsible for creating content, or overseeing editors in creating a content calendar. You will assist the CEO in creating the company's “voice” and social media personality. You will be expected to know as much, if not more about social media than your supervisor does.
As a brand manager or brand ambassador, you will also be posting to a group of social media accounts, but you are more likely to be directly involved in advertising. Rather than running communications directly, your team might be closer to sales and marketing. Content manager or content strategist might also mean the same thing.
As the engagement coordinator (or manager), you will not only be in charge of your company’s social media messaging, you’ll also be responsible for guiding the online behavior of the public. You will be executing (and possibly creating) a marketing strategy that involves getting members of the public to answer back, re-share or re-Tweet our content (so it goes viral), or provide the company with information it can use later to improve our service and drive our sales.
You might also call yourself a director of community, an interactive media associate (or coordinator, or manager), or an internet marketing manager.
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