Product Manager, Senior-DesignA. Stover, Edmunds.com Inc
A. Stover, Edmunds.com Inc
Product Manager, Senior-Design
Product Manager, Senior-Design - develop/implement user retention strategies & delivering against aggressive KPIs around revisitation/lead conversion/lead closing. Use SQL/other platforms to develop revenue attribution & generate KPI reports. Help design campaign strategies for users to re-visit site & complete car purchase process. Research/pilot email & multi-channel strategies. Design/manage lead generation/lifecycle/retention marketing campaigns. Oversee QA/A/B testing/email template design/call-to-action functionality/content vs. inventory capability. Implement advanced personalization/multi-channel communication functionality/integration w/social/video platforms.
Requires: Masters Business Administration or Computer Science & 3 years experience as above or as a subject matter expert or systems engineer. Resumes to: A. Stover, Edmunds.com Inc, 2401 Colorado Ave, Santa Monica, CA 90404.