Media Relations Specialist
Req ID: 112303
Media Relations Specialist
Summary: Support the development and implementation of a comprehensive media and public relations strategy that includes among other things, key goals and objectives, messaging platform, targets and communications tools identification, earned media strategy, advertising strategy and supporting strategic recommendations and tactics.
Job Duties:
Press Releases:
- Write and distribute press releases
- Copyedit, proofread, and revise written communications and statements
- Request an image for press release distribution via external communications team
- Create media reports for campaigns and press releases sent over the wire
- Create and maintain a year-long press release calendar
- Coordinate ribbon cuttings for store openings and communicate that information on the store opening press releases
Media Relations:
- Manage media relations inquiries requests in a timely manner
- Be the main media contact on press releases and on loves.com as the contact for media inquiries
- Identify, develop key media contact list
- Vet journalists on our current media list and update on a regular basis
- Build a list of key media influencers
- Write and prepare media pitches - 2 major pitches a quarter resulting in coverage
- Build, maintain, and monitor strong relationship with media reps with weekly contact
- Build a Twitter list of media reps and regularly engage with media and journalists on Twitter
- Research media coverage and industry trends
- Coordinate press interviews / media opportunities with media outlets and company representatives
- Prepare talking points for media interviews with company representatives
- Research availability of company representatives
- Work with managers on crisis communications messaging
Video:
- Accompany videographer on video shoots and events as needed
- Write video scripts
- Develop fresh story ideas for news and video content
- Create and maintain a year-long video calendar
Other Duties:
- Research and submit for awards on behalf of the company
- Write blog content as needed
- Write social media content as needed
- Support department at events
- Support the implementation of promotional plans as requested by managers and team
Job Function(s): Communications
Clean Places, Friendly Faces. It's been the guiding principle at Love's for more than 50 years, and it's leading us into the future. We're passionate about serving drivers with clean, modern facilities stocked with plenty of fuel, food and supplies. Love's has two primary kinds of stores. Our 'Country Stores' are fueling stations with a convenience store attached. The larger 'Travel Stops' are located on interstate highways and offer additional amenities such as food from popular restaurant chains, trucking supplies, showers and more.