Senior PlannerTBWA Worldwide, Inc. d/b/a TBWA\Media Arts Lab
Senior Planner (TBWA Worldwide, Inc. d/b/a TBWA\Media Arts Lab, Los Angeles, CA) Work with Planning Directors to create inspiring briefs & translate brand insights into ideas. Work across all Apple products, themes, & stories under the supervision of the Planning Director. Develop a detailed understanding of Apple’s audiences, cultures, business, & technology insights, & help translate insights into creative development. Min Reqs: Bachelors degree or US equiv in Advert, Mktng, Bus, Strategy, Mktng Strategy, Comm, Legal Studies, or rel, plus 5 yrs prof exp at agency performing quantitative & qualitative research using creative research methodologies (incl qualitative & quantitative forms of research) to gain a comprehensive understanding of brands & marketplace to create briefs, translate brand insights into actionable business strategies, & guide creative teams on the development of advertising ideas. Must also have: 5 yrs prof exp presenting brand strategies; 2 yrs prof exp managing people & projects with limited supervision. Send resume to: Nicole Boyd, TBWA Worldwide Inc. dba TBWA\Media Arts Lab, 12539 Beatrice St, Los Angeles CA, 90066 Specify Ad Code TMNB. EOE. MFVD.